Yoga Marketing – How to find Niche within Yoga – Part 1

Running a yoga studio requires taking into consideration several important aspects. Yoga marketing consists of series of steps. Whether you run a yoga studio or teaching one to one classes you must first discover your niche within yoga.

Keep in mind your target audience in your yoga business. Begin by asking yourself these questions:

  • What kind of people am I trying to attract with my business?
  • What sex and age group am I catering to?
  • Are there a certain group of people who would most likely seek my services?
  • Which population in my business area would benefit most from my type of yoga expertise?

Your marketing plan for yoga business would be hugely based on the crowd you are catering to. Whether you are selling your expertise of yoga online or locally within your area, as your potential customers will determine the direction you have to take to succeed. By constantly catering to the needs of your clients, you gain stability and persevere in your niche. [Read more...]

Yoga Jobs

Yoga Jobs

Does an affordable Yoga teacher training option, for interns, exist anymore or is it pure fantasy? With the price of everything, except a house, going up; how can we expect to find a reputable training for an intern, who wishes to become a yoga instructor, at a reasonable price?

Some interns apply for "seva" programs (community service) in the larger ashrams. Any large facility needs cooks, housekeepers, office help, and a maintenance crew, so this is a good arrangement for the student and the ashram.

Seva is a form of selfless service, where one may be asked to perform a variety of tasks that will maintain the ashram. In some Yoga ashrams, all students seek to perform "guru seva," in the spirit of selfless giving toward the head teacher and the facility.

This exchange of work for housing, meals, and learning, is a traditional one. The idea of giving of one's self to a larger cause is noble and a form of Karma Yoga. Not every applicant is accepted, and some centers do not have seva programs at all.

Yet, it should be realized that a seva agreement between a student and his or her guru may last years. If you have obligations, such as children, spouse, family, job, or a significant other, the concept of seva may not fit your lifestyle.

Interns, with obligations, may seek a Yoga certification course, which gives them the independence to meet their obligations at home or on the job. In this case, a
home study option is your most affordable and flexible choice.

Correspondence courses have been around for years. With technology advancing to its present level, every skill can be studied at home. If you are not sure about techniques, and desire some hands on experience, you may want to seek out a local Yoga teacher or search for a mentor.

Some interns have years of previous experience. This is obviously significant, when approaching any intensive learning program. Therefore, experienced Yoga students will progress much faster, than those who have less experience.

The Internet has made it possible for anyone to learn about Yoga instantly. Just a few decades ago, you would be lucky to find a Yoga book in a small town library. We now live at a time when any subject can be learned in an instant.

With the use of CD's, DVD's, e-Books, streaming video, and the ability to ship anywhere, learning to become a Yoga instructor, at an affordable cost, is much more common than in the past.

Copyright 2008 - Paul Jerard / Aura Publications

About the Author:

Paul Jerard, E-RYT 500, is a co-owner and the director of Yoga teacher training at: Aura Wellness Center in, Attleboro, MA. To receive Free Yoga videos, Podcasts, e-Books, reports, and articles about Yoga, please visit:

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