Yoga Marketing – How to find Niche within Yoga – Part 1

Running a yoga studio requires taking into consideration several important aspects. Yoga marketing consists of series of steps. Whether you run a yoga studio or teaching one to one classes you must first discover your niche within yoga.

Keep in mind your target audience in your yoga business. Begin by asking yourself these questions:

  • What kind of people am I trying to attract with my business?
  • What sex and age group am I catering to?
  • Are there a certain group of people who would most likely seek my services?
  • Which population in my business area would benefit most from my type of yoga expertise?

Your marketing plan for yoga business would be hugely based on the crowd you are catering to. Whether you are selling your expertise of yoga online or locally within your area, as your potential customers will determine the direction you have to take to succeed. By constantly catering to the needs of your clients, you gain stability and persevere in your niche. [Read more...]

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